Continuing yesterday’s discussion on social media in the workplace, a recent dispatch from the “What was he thinking?” department: When a fashion house CFO vented his workplace frustrations on his social media outlets, he forgot that it wasn’t just his friends who could see them.
According to The Wall Street Journal and other media outlets, Gene Morphis, chief financial officer of Francesca’s Holdings, used his blog “Morph’s View” and his Facebook and Twitter accounts to make some comments about company business and personnel that might better have been left unposted.
The wsj.com article says Morphis had tweeted “Dinner with board tonight. Used to be fun. Now must be on guard every second” and posted “Earnings released. Conference call completed. How do you like me now Mr. Shorty?” on Facebook.
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These postings were ill-advised at best. But when he posted after an initial public offering, “Sold $275 million of secondary shares. Earned my pay this week,” it triggered an internal investigation by outside counsel for the publicly held company.
Morphis was fired for cause, with the company issuing a statement that Morphis had “improperly communicated company information through social media.”
Looks like social media caused this CFO to morph from the runway to the unemployment line.
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It never ceases to amaze me how high powered and presumably intelligent execs can be so clueless in their online communications. They may not be receptive, but they definitely need training on the dos, don'ts, and potential repercussions.